Curated Panel: How to Maximise ARPDAU With a Hybrid Approach
summary
Hybrid monetization using in‑app bidding (AppLovin MAX, Facebook Audience Network and others) delivers concrete gains: initial 20% lift on first bidder activation, bidders supplying about 50% of ad revenue for one studio and 70% of placements for another, rewarded video accounting for 95% of ad revenue at one team. Line items drop from ~40–50 per geo to ~20 total, A/B testing isolates wins, time saved shifts to UA and soft‑launch scaling, and publishers report their highest monthly ad revenue after migration.
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chapters (9)
- 0:00Start
- 4:37Introductions
- 14:59Measuring Performance
- 23:37How Is Bidding Improving the Industry
- 24:03Improved Operational Efficiency
- 32:54How To Set Up Price Floors in a Hybrid Waterfall
- 33:45What Are the Minimum Number of Impressions per Ad Format per Ad Network for in-App Bidding To Be Effective
- 38:02How Do You Prevent Valuable Users from Seeing Ads and Was It Easy To Set Up
- 39:00Do You Allow any Types of Ads in Your Game
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