Future Of Retargeting - Hopes & Expectations
summary
Retargeting proves workable but finicky: only about 10% after 30 days remain addressable and payers are ~1–2%, so audiences shrink fast and campaigns frequently pause to refill cohorts. Programmatic and offers-on-creative return the best lifts, and a recent experiment shows users who still have the app after 90+ days respond, while deleted users rarely do. Teams build a combinatorial signal called a good boy event from product events, and practitioners see AI helping auto‑discover segments and creative offers on creative strategies.
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chapters (16)
- 0:00Retargeting panel intro
- 1:11Panelists' approaches
- 3:59Retargeting campaign challenges
- 6:06Audience segmentation & LTV
- 8:13Creative retargeting strategies
- 10:20Measuring retargeting success
- 12:28Product team collaboration
- 16:42Retargeting beyond direct
- 19:28Future of retargeting needs
- 22:41Player return incentives
- 26:11iOS retargeting privacy
- 27:55AI impact on retargeting
- 30:23Retargeting myths debunked
- 33:11Audience insights & AI tools
- 36:47Churned players & sequels
- 41:01Closing & Q&A
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