Automating App Store Optimization With Generative AI
summary
A platform called Press Play automates ASO by fine‑tuning generative image models with as few as 5–10 game images and auto‑deploying creative tests across Google Play custom listings, running up to 50 concurrent experiments with rules to kill losers and promote winners. It focuses on icons, feature graphics, short descriptions and splash screens (not full screenshot generation yet), claims rapid scale like 322 deployed experiments in 8 weeks, and reports repeated wins including 57% conversion uplift and many double‑digit improvements.
AI-written summary · about
chapters (12)
- 0:00Automated ASO with generative AI
- 3:58What is ASO and why it matters
- 6:06ASO experimentation loop challenges
- 7:10Press Play testing tool
- 8:35Generative AI for game assets
- 11:50AI model fine-tuning process
- 13:13AI-driven iterative testing
- 14:37Press Play automation rules
- 16:44Reporting automated ASO tests
- 17:48Real-world ASO results
- 18:50Full-funnel mobile growth services
- 19:33Q&A on AI screenshots
related talks
21mAccelerating ASO Experimentation With Gen AI Using PressPlay
23mSession: App Store Optimization For Games With PressPlay's Autonomous Agents.
17mEvolution of Mobile UA: AI Lessons From Gamelight
18mRe-imagining mobile gaming studios with Gen AI
17mSession: AI Powered Community Relations In App Management
21mSession: AI x UA – Redefining Creative Strategy For The Next Decade
22mGen AI First Leap to Generating Game Content, Stop Producing It!
17mAI Creative Factory: How We Scaled Performance Creative Without Scaling Costs