Superstar Session: A few words from Angry Birds developer Rovio
summary
Rovio frames itself as a games‑first entertainment company with measurable scale: five top games drive about 80% of revenue, 20 live titles, 13 in development, and global brand awareness at 97%. Transition to free‑to‑play yields rising LTV, average paying user >€30, ad revenue ~15% of top line (~€2–3M/month), and heavy UA investment (€20M then €45M). Mobile market data cited: 2.6 billion smartphones, US gamer conversion ~72→77%, and iOS/Android revenue up >50% year‑over‑year. The live‑ops and UA strategy is credited for sustained growth.
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chapters (8)
- 0:00Introduction
- 3:22Mobile gaming growth
- 6:17Rovio’s mission
- 10:10Rovio’s entertainment role
- 12:01Free-to-play pivot
- 14:10Game development strategy
- 16:39Free-to-play success
- 18:03IPO lessons
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