5 things Next Games learned from The Walking Dead: No Man’s Land
summary
Next Games builds a turn-based tactical combat mobile RPG (XCOM-like) around The Walking Dead IP, starts with Daryl Dixon then adds show characters to lift conversion, and develops in-house analytics platform and live tools to push same-day, weekly episode-themed updates tied to five clear Google Trends peaks. Operations, marketing and community teams colocate; TV creatives refresh weekly, influencers and retargeting boost UA, and exclusive behind‑the‑scenes content improves retention—demonstrating tight IP collaboration as a must.
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chapters (9)
- 0:00Next Games introduction
- 2:12Understanding Walking Dead fans
- 4:41True-to-IP game experience
- 6:28Live operations importance
- 9:17Aligning updates with TV cycles
- 12:53Marketing and updates integration
- 14:41Collaborating with IP owners
- 16:26Key learnings and future
- 17:32Q&A on licensing
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