How Wooga sees the mobile games industry evolving in 2016 and beyond
summary
Wooga argues revenue concentrates at the top as production costs rise and mid-size studios use one hit to fund new titles, citing a 300‑person studio, Bubble Island’s 95 million players and 9 million Facebook likes, and Futurama’s 30 million fans. Strategy shifts to owning the casual genre, building a network lifetime value across titles, using cross-game retargeting and in-game cross-links, measuring aggregated LTV, reusing legacy IP with Bubble Island 2 and exporting via Unity/WebGL while launching mobile first on iOS and Google Play.
AI-written summary · about
chapters (5)
- 0:00Intro
- 0:36The mobile games industry
- 3:47Developing a network of casual games
- 8:16Marketing
- 10:44Questions
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