Don't Underestimate the Power of Crazy
summary
Presents concrete findings: InVision surveys 2,200 companies across 23 industries and 77 countries (a dataset 77× larger than prior efforts) and finds only 5% mature design teams while 83% sit in the middle-to-bottom of a five-tier design maturity model. Recommends concrete levers—tools, physical space and team norms—plus balancing data, desirability and feasibility (the Venn intersection) and plans: stop fetishizing “failure,” start demanding originality, and address five types of design imposter syndrome.
AI-written summary · about
chapters (8)
- 0:00Introduction and career
- 1:45The state of design
- 3:24Design maturity and data
- 7:09Rethinking creative work
- 10:02Balancing innovation
- 13:46Overcoming imposter syndrome
- 17:10Embracing your unique path
- 21:36Q&A session
related talks
48m10 Easy Ways To Irritate Your Design Team
28mTools of Destruction
38mEnough Design
35mHigher Expectations And More Opportunities
01h 01mDesigning for complexity
41mSketchbooks Over Spreadsheets: Designers As Leaders In A Complex World
42mEvolving an In-House Design Practice
26mUnleash your inner innovator