When the Art of Entertainment ties the knot with Science
summary
Builds AI models that predict a screenplay’s success probability and recommended production spend and casting tradeoffs, uses Microsoft/Google/Amazon video APIs to auto-tag scenes and faces, and maps digital minute-level dropoffs to TV viewing to create a common currency. Finds 23% uplift after re-editing three drop points in an episode, measures that 40% binge-watch at midnight while another segment (80% male) watches across afternoons, and prototypes per-user highlight cuts from 50-camera feeds.
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chapters (14)
- 0:00Intro
- 3:21Abuse of Science
- 4:52Data Science in Media Industry
- 5:36Ad Optimization
- 6:31Greenlighting
- 8:25Dialogue
- 9:40Talent Management
- 10:52Content Editing
- 13:20Content Publishing
- 14:09Analytics
- 19:58Hit map
- 20:49Breaking down videos
- 22:57Digital and TV data
- 23:45Hero and heroine
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