Mobile & UX: Inside the Eye of the Perfect Storm
summary
Argues four concrete forces driving mobile UX: Sturgeon’s law — 90% is crap makes poor mobile sites visible; market maturity shifts products from features to experience; Kano’s model predicts excitement vs basic expectations; and activity-versus-experience design rewards stitching gaps. Cites failures like MyCokeRewards and Flash fallbacks, successes like Shazam and UberCab, QR usage, jQuery Mobile, and suggests processes: a five-year vision, two hours every six weeks of usability feedback, rapid iteration, UX copy, and measurable testing.
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chapters (6)
- 0:00Start
- 10:41Sturgeon's Law
- 23:09Market Maturity
- 52:01The Three Questions
- 56:47Feedback
- 59:40The Eye of the Perfect Storm
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