Come to the Dark Side (of UX), We Have Cookies
summary
Defines Dark UX as deliberate designs that trick or coerce users and catalogs concrete patterns: privacy Zuckering, sneak into basket, final countdown, roach motel. Shows real examples (Royal Mail opt-out wording, Delta upsell button, LinkedIn friend‑spam and $13M settlement, Etsy scarcity text), notes tools used (sli.do for live quizzes with ~32 responses and a 100% hit on one poll), cites April 2019 draft legislation targeting platforms with >100M MAU, and recommends clear cookie controls and one‑click unsubscribes.
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chapters (7)
- 0:00Welcome and introduction
- 5:53What is UX and good UX
- 7:01Dark UX and dark patterns explained
- 10:16Types of dark UX patterns
- 27:41Interactive dark UX identification game
- 36:01Spreading awareness of dark UX
- 42:05Q&A session
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