Value Mapping: Building Understanding, Communicating the Benefits of What You Do
summary
A step-by-step method for turning product features into an agreed inventory of value statements using 3–10 person workshops, Mero boards and spreadsheets, then drafting and reality-checking the output with stakeholders. The map links features → activities → benefits so marketing copy, site IA, competitive matrices and technical roadmaps all trace back to verifiable items. Examples include a Platform.sh feature/workflow page and an agency site rebuilt from solved value maps; the process produces consensus and reusable, updateable content.
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chapters (7)
- 0:00Introduction and context
- 4:25What is value mapping
- 8:08Authentic communication framework
- 12:51Building the value map
- 26:43Value map creation process
- 36:30Use cases and real-world examples
- 45:35Summary and Q&A
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