Informing the Design of Cookie Consent Interfaces with Research
summary
Research tests 12–14 banner variants on a mock ecommerce site with 1,100 participants and audits of 191 real sites (150 show unequal paths). Interfaces that show all cookie categories up front produce about one third rejecting some cookies, while corner or non‑blocking banners yield almost no choices and a zero‑interaction corner‑button result. Persistent “cookie preferences” buttons let 82% find how to change decisions. Recommendation: surface choices (reject as easy as accept), avoid buried links, and move toward browser‑signaled automation.
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chapters (7)
- 0:00Start
- 1:00How Can We Make Cookie Consent Interfaces More Usable
- 3:48Dark Patterns
- 6:03Examples of Unusable Cookie Banners
- 16:21Cookie Banner Variations
- 16:43Recommendations
- 17:56Fully Blocking Cookie Banner
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