Expand your reach and revenue with Microsoft Store on Windows
summary
Microsoft Store positions apps for 1.5 billion Windows users, claims billions in developer payouts and over a billion downloads; it now offers product page experiments that A/B test icons and screenshots with a 50 percent split and Partner Center analytics to pick the winner, an in‑app ads SDK tied to 500K advertisers and 80+ DSPs (no sign‑up fees, automated payouts), plus actionable Partner Center insights and generative‑AI review summaries; Microsoft Casual Games reports 30 percent more net revenue with the SDK.
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chapters (4)
- 0:00Microsoft Store opportunities
- 1:54Product page experiments
- 5:19In-app ads SDK
- 9:17AI-powered reporting
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