How Microsoft and Seismic are enabling the modern seller
summary
LinkedIn ranks sales enablement as the 6th hottest job in 2023 and Seismic shows concrete ROI: Seismic builds an Enablement Cloud on Microsoft Azure, uses Azure OpenAI in Seismic Aura on Azure OpenAI to auto-generate training, agendas, and content, and integrates with Sales Copilot to fetch case studies, prep meetings, provide Copilot+Seismic meeting recaps, and push engagement back to CRM for automatic CRM activity capture. Customers cited include BlackRock, FIS, Humana and Motorola, with joint marketplace transactions and measurable faster ramp and higher seller productivity.
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chapters (10)
- 0:00Modern seller enablement
- 1:13Welcome
- 3:38Hayden Stafford’s role and personal icebreaker
- 8:20Seismic’s business outcomes
- 13:17Seismic in Microsoft ecosystem
- 17:14Generative AI in sales enablement
- 21:34Financial services success
- 25:26Copilot and Seismic demo
- 27:54Next steps for sellers
- 31:06Closing remarks
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