You Are Insufficiently Persuasive
summary
Research mines half a million emails, randomly samples 33,000, gets ~1,300 responses and catalogs 219 causes of programmer unhappiness — most external and interpersonal. Persuasion frames include Cialdini’s reciprocity, consistency, authority and scarcity plus Pink’s motivators (autonomy, mastery, purpose). Google’s Project Aristotle identifies one team trait that predicts success: equal participation across members, supported by high social sensitivity; practical examples include small reciprocity nudges, structured turn-taking, and reframing conflicts to shift behavior and reduce fear.
AI-written summary · about
chapters (7)
- 0:00Introduction and unhappiness
- 3:58Persuasion as the core problem
- 8:48Six rules of persuasion
- 17:24Influence by changing yourself
- 23:13Motivation beyond money
- 25:49Teamwork and collaboration
- 33:17Creating psychological safety
related talks
36mKeynote - You're Insufficiently Persuasive
44mKeynote 'You Are Insufficiently Persuasive'
34mThe Art and Science of Communication
30mThe Power of Persuasion: Better Security Through... Manipulation?
20mKeynote: Programmers Don't Like People...or Do They?
36mUnlock Your Team's Superpower - It's Not in Your Toolbox, It's in Your Head!
50mUsing Influence to Stop the Unfluence: The Secret Sauce of Cybersecurity
39mSomone is Wrong