The power of saying 'I don't know'
summary
Claim: saying "I don't know, let's work through it" and related scripts increases trust and starts useful conversations rather than ending them. Concrete tactics include admitting gaps in sales meetings, using followups like "I can find out and get back to you", and reframing claims as capabilities ("I can build a Shopify store") instead of blanket knowledge. Evidence cited: hiring language and promotion practices push people to overclaim (men apply at ~70% fit vs higher thresholds for women). Result: better client relationships, healthier leadership, fewer impostor feelings.
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chapters (14)
- 0:00Introduction and personal story
- 3:13Why saying I don’t know matters
- 8:06Fear of admitting ignorance
- 12:13Imposter syndrome and knowledge
- 16:39Turning I don’t know into conversation
- 21:57Benefits of honest communication
- 24:03Building trust with clients
- 26:15Phrases to continue discussions
- 27:56Leadership and learning
- 29:38Practical ways to change habits
- 31:42Tips for interviews and daily work
- 34:09Encouraging others to say I don’t know
- 36:11Saying I don’t know early and often
- 37:53Conclusion and call to action
