How to Score Press at a Trade Show by Exhibiting Like a Boss
summary
Shows require concrete prep: build a 90 seconds trailer that leads with a unique selling point, assemble 10 screenshots, a press kit (use DoPressKit), and live links copy‑pasted into outreach. Start outreach three months before big shows (one month for smaller ones), use a spreadsheet of regional press, send calendar reminders the day before, run a one‑page talking‑points sheet for consistent answers, hand a branded memento (USB business‑card) after demos, allow 15 minutes per meeting, and send thank‑you notes the next day.
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chapters (8)
- 0:00Introduction and background
- 1:40Industry competitiveness
- 8:20Strategy for press success
- 11:17Essential press assets
- 21:42Outreach and scheduling
- 30:32Managing meetings
- 33:07Creating an experience
- 38:02Follow-up and relationships
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