How to scale your product globally.
summary
Starts by testing World Bank route volumes and finds World Bank data failed — launches expecting billions return thousands. Builds a customer wishes feature (dropdown “other” + email) and gets thousands of validated demand signals that reorder the roadmap. Hits practical blockers: Colombia dies on partner KYC requiring thumbprints, Singapore/New Zealand stall on offline identity checks until online KYC replaces them, Brazil achieves viral adoption being 10× better in market, and marketing only scales after ~10% month-over-month trigger.
AI-written summary · about
chapters (7)
- 0:00Introduction to global scaling
- 1:53Choosing your next market
- 3:40Customer demand beats data
- 6:33Adventures in international launches
- 15:47Localization pitfalls and wins
- 18:33When to start marketing
- 20:44Q&A and closing
related talks
42mHow to drive growth by delighting users
41mDesigning for Your International Audiences
31mFrom Buyer Journey to Product Investment: How Product Marketing and UX Testing Shape Product Growth
43mAccelerate time-to-market by product-led growth thinking
24mGrowth Hacking: Data and Product Driven Marketing
11mHow to Build Products and Influence Users
12mThe Billion User Open Secret
39mThis Is Not Your House!