How to keep pace in an over 100-year-old organisation.
summary
A product manager at a century‑old carmaker prototypes an in‑car commerce flow where voice prompts let drivers say “yes” and a feature activates with background payment; alignment uses a 3-minute video made with pen paper and a phone to brief 20 distributed teams and win 100% attention and resource buy‑in; onboarding speed comes from pairing with an internal co‑pilot who knows shortcuts; customer discovery uses the Trinity of customer centricity (head heart hand) and surfaces demand for pay‑per‑use features and mobile‑style fast purchases.
AI-written summary · about
chapters (7)
- 0:00Start
- 2:12Active Cruise Control
- 6:01Make a Vision Visible
- 9:15What Are the Benefits of Videos
- 14:12Challenging the Status Quo
- 16:01Customer Centricity
- 17:45Body Language
related talks
36mEmbracing uncertainty with radical honesty
22mOptimizing Product Development: Balancing Speed, Quality, and Process
48mBuilding a user-centered enterprise
37mPanel - How to Develop a Successful Digital Product Within a Large Corporation
24mForging the path: Product Thinking as the golden thread
45mHow to drive a customer centric transformation
47mAgile Elements Seen in Prius Development and Modern Practices: Sequel
41mA tech leader's playbook: Galvanising product & tech organisations to deliver repeated success