Boost Your Organic Downloads with App Store Optimization
summary
ASO increases organic downloads by pushing relevant keywords for visibility and improving visuals for conversion, with Apple saying over 70% of app discovery comes from store search/browsing and 880,000 apps uploaded monthly; use keyword tools (Sensor Tower or cheaper $80–$120/month tools) to pick terms, remember the App Store title is 30 characters and the iOS keyword field ~100 characters, update keywords every 6–8 weeks, icon is the highest-impact asset, A/B test one element at a time, localize top three markets.
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chapters (7)
- 0:00App Store Optimization intro
- 10:03ASO history and importance
- 22:12Keyword optimization
- 31:07Visual asset strategies
- 40:44Conversion rate best practices
- 43:35ASO quick takeaways
- 44:16Q&A on ASO challenges
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