Indie Gold: Crafting Budgets and Scopes Publishers Can't Resist!
summary
Shows a repeatable budgeting workflow: build design/art/tech docs, run market research (narrow ~2,000 → ~15 comparators), and plug numbers into a unit-sales sheet that flags risk with color coding. Uses tools like Trello, Miro, Confluence, Jira and a shared spreadsheet that outputs required sales after adjustments. Example: a $50,000 development cost plus $10,000 runway target becomes ~$91,000 needed after 30% platform fees, engine/licence costs, and 15–25% marketing, with 10–20% contingency recommended. Publishers reduce risk by boosting reach (e.g., ~177k → ~250k).
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chapters (7)
- 0:00Introduction
- 10:19Success metrics
- 23:52Studio business plan
- 33:50Financial viability
- 44:34Sales matrix demo
- 51:11Pivoting strategies
- 51:32Q&A
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