My Transition from B2C to B2B
summary
Company marketplace has 75,000 listings and 60,000 suppliers and a $94M round; the team focuses on the supplier portal and maps hundreds of variables into a shared Figma ecosystem map that captures roles, capacity, seasonality and external factors. Research uses a one-person team plus sales and conference interviews, supplemented by an early ux audit to prioritize work without heavy recruiting. No B2B design system exists yet, so a design strategy and shipped changes win a council seat within nine months.
AI-written summary · about
chapters (8)
- 0:00Introduction and background
- 2:07Defining the B2B mission
- 6:36Understanding the B2B user
- 12:52The role of systemic thinking
- 20:22Alternative research methods
- 24:21Designing for choosers vs users
- 27:41Turning complexity into opportunity
- 31:13Stakeholder management and conclusion
related talks
27mUnlocking B2B Product Discovery: Real-World Tactics & Takeaways
33mEngineering Seamless Journeys Across Physical and Digital Touchpoints
16mReduce B2B Waste with a Strategy for Context
31mFrom Buyer Journey to Product Investment: How Product Marketing and UX Testing Shape Product Growth
10mWho Is the Average Business and How to Sell to It Online
42mAccelerate Your Product Innovation While Maximizing Profitability
06mYour way into better product development
17mFrom the Bench to the Boardroom