Your way into better product development
summary
An online marketplace operating in more than 25 countries with 350 million monthly diffusers switches from idea→build to a hypothesis-first flow that creates tiny prototypes, tests them with real users, and short-circuits costly work—avoiding the common 6–12 month waste on wrong features. Examples include tape-and-netbook mockups and the paper-prototype with a human runner (Onyx navigator). Each experiment yields go/no‑go data, lowers maintenance cost, improves time‑to‑value, and makes investment decisions based on measured learning rather than optimism.
AI-written summary · about
chapters (10)
- 0:00Intro
- 0:47Typical development flow
- 1:35We are not alone!
- 2:03Hypothesize flow
- 2:17Why Hypothesis?
- 2:50Prototype
- 3:42Experiment
- 4:57Productionize
- 5:18Hedge your risks
- 5:35Hypothesize: conclusion
related talks
37mA 3-step process for building better products
07mThe Art of Problem-Solving: Strategies for Finding Your Way in the Dark
37mLessons Learned
52mFueling Innovation: Embracing a Product Mindset for Non-Product Heads
11mDesign team of one
29mIf all you have is a hammer, everything looks like a nail
28mTaking Data Science in industry from zero to production
12mZero to Progress -