Measure and grow your app with new innovations in Google Analytics

on YouTube ↗17m

" summary

Google announces GA4 app features: event modification and creation lets a new conversion event be defined in the UI and appear days later with no code; audience triggers automatically spawn events when users meet segment criteria; configurable predictive audiences let percentile thresholds be set. Integration with Google Ads and BigQuery daily export is highlighted, and a GA360 enterprise beta with SLAs is coming. Claim: campaigns that switch to Firebase conversions see a median +13% installs and +20% in‑app events.

AI-written summary · about

" chapters (9)

1. 0:00Introduction
2. 0:24Importance of app analytics
3. 2:29New Google Analytics 4
4. 3:55Flood It
5. 4:10App Developer Collection
6. 5:07Event Modification Creation
7. 6:38Event Creation
8. 11:25Demo
9. 15:40Summary

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