~/talk

The business impact of Core Web Vitals

Talkat Google I/O 2021 · 2021-05-18..05-20· [web-performance, frontend-architecture]

Case studies show concrete tactics and measurable wins: server‑side rendering the hero image plus preloading the LCP element and WebP yields a 55% LCP improvement and 23% longer sessions at Tokopedia; Vodafone runs server‑side A/B tests producing 31% better LCP and 15% more leads, 8% more sales; Lighthouse and RUM are used together as lab and field truth; simple fixes like fixed aspect ratios, deferring third‑party scripts, and image compression drive conversion uplifts.

AI-written summary · about

  1. 0:00Start
  2. 0:12The Business Impact of Core Web Vitals
  3. 1:19How devs see it..
  4. 2:17tokopedia
  5. 9:44What can you do right now?
  6. 12:24Prioritize!
  7. 12:45A/B test to measure impact
  8. 13:17Continuous monitoring
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