The Truth About Data: Why It’s Really Valuable....
summary
Argues that data is inherently a non-rival good but becomes valuable when processes make it rival through labeling, cleaning, context enrichment and transmission, comparing that refinement to Rockefeller turning crude oil into kerosene. Shows that the costly work data scientists do — consistent rows, target-ready schemas, linked real world context — is where competitive advantage lives. Uses a concrete thought experiment: a public data trust holding platform data could actually increase rivalry and ad targeting power by aggregating and redistributing enriched signals.
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