Building the Best Pitch
summary
Explains that governments fund ecosystem outcomes while publishers buy portfolio fit and investors buy exit potential, so pitches must be tailored to audience. Recommends quantifying audience with SteamSpy/Nuzoo data, using Quantum Foundry player motivations, choosing realistic sales targets (50,000 vs a safer 100–200k indie benchmark), and pricing logic tied to recoup calculations. Shows demos mitigate risk, videos on phone work for meetings, and a pitch deck often goes through 100+ iterations before outreach.
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chapters (13)
- 0:00Start
- 0:51Introductions
- 3:21Knowing Who Is Your Audience
- 5:33Pitching to Publishers
- 15:22What Is an Investor Looking for
- 22:30Making a Pitch Attractive and Viable
- 23:21Marketing and Audience
- 34:54Understand What Is Reasonable from a Sales Perspective
- 35:17Level of Sales
- 37:05Player Motivations
- 37:38What's Your Retail Price Going To Be
- 42:18Not every Pitch Is Necessarily To Get a Deal Signed
- 53:43Be Aware of False Positives
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