Lightning Talk: 50 Shades of #0089FF
summary
Booking.com runs continuous A/B experiments to turn design hunches into measurable outcomes, with a design team that has grown from about 12 to over 100 designers and an experimentation pipeline that evaluates both user experience and revenue impact. Designers propose visual or interaction changes, tests deploy at scale, and analytics show roughly one in ten experiments succeeds; most iterations fail fast, a few shift the product, and ideas are validated by live traffic and revenue metrics.
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chapters (7)
- 0:00Introduction and background
- 1:04Data-driven design spectrum
- 3:56Purely algorithmic design limits
- 6:30Iterations and product changes
- 8:15Testing assumptions with data
- 10:22Rapid iteration and validation
- 11:48Balancing customer and business needs
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