Jared Spool @ Design Leadership Summit 2018
summary
Claims that design is the rendering of intent and that context and production constraints change what “better” means are illustrated with concrete examples: Delta uses 10,000 thermal printers at 75 dpi so a four‑color, bleed boarding pass is impractical; a designer’s American Airlines mockup leads to an internal email and a firing. Expectancy bias experiments show expectations alter performance. A USDS project moves 130 people from novice to conscious competence via field visits and iterative testing; a ten‑person, four‑month squad at PayPal quadruples checkout revenue.
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chapters (11)
- 0:00Introduction by host
- 1:21Tyler Thompson’s boarding pass story
- 7:57Context matters in design
- 14:16Six Flags vs. Disney design philosophy
- 20:30Design process and jewelry phase
- 25:37Expectancy bias in teams
- 32:11Dana Chisnell’s immigration project
- 45:26Conscious competence in design teams
- 55:17Design as a team sport
- 59:24Center Centre and design education
- 1:01:31Q&A with Jared Spool
