⚡️ FEDC 2018 - Jared Ponchot
summary
Argues that design ROI is measurable by five value streams—brand, innovation, efficiency, satisfaction, sustainability—and shows concrete methods: run co‑design workshops (15‑minute sketch rounds), produce wireframes and key visual screens in an initial phase, and measure outcomes rather than promise guarantees. Describes work on large editorial systems (about 1,000,000 nodes and ~35 content types) and recommends a design‑first discovery phase that stakeholders can see and approve before full build.
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chapters (8)
- 0:00Introduction and welcome
- 3:01Career and company background
- 5:49Talk focus on design ROI
- 16:11Measuring design value challenges
- 20:47Explaining ROI to clients
- 23:13Discovery and visual collaboration
- 29:05Selling initial design phases
- 32:44Conference closing remarks
