⚡️ FEDC 2018 - Ethan Marcotte
summary
Argues that responsive design must start from low-bandwidth constraints and measurable targets, noting 60% of mobile connections are 3G (Ericsson) and recommending teams set a loading budget like “usable within 6–8s on 3G.” Gives concrete practices: simulate global 3G builds (examples: Etsy's 3G deployment dashboard and newsroom mobile-only tests), prefer progressive enhancement and structured content for voice assistants, expose an opt-in high‑def experience, and treat performance and accessibility as design requirements tied to user time and cost.
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chapters (17)
- 0:00Welcome and introduction
- 1:10About Ethan Marcotte
- 2:55Responsive design background
- 5:07Designing for global audiences
- 8:59Performance as design priority
- 10:00Real-world examples of slow connections
- 13:11Tools and strategies for bandwidth
- 14:16Companies prioritizing performance
- 15:41Future of 5G and connectivity
- 17:16Performance and accessibility
- 19:45Designing for kindness
- 20:29Impact of responsive design work
- 21:55Adaptive design beyond screens
- 22:37Accessible content structure
- 23:17Future podcast plans
- 24:21Personal life and hobbies
- 28:08Closing remarks and food
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