Summit Report: Growth Hacking with Laurence Moroney
summary
Firebase frames growth hacking as three concrete efforts and ties each to specific tools: Remote Config A/B testing for experimentation, direct acquisition via AdMob and AdWords and indirect acquisition through App Invites and Dynamic Links, and retention with Firebase Notifications / Cloud Messaging plus App Indexing. The session includes live demos showing integrations, API calls, and working flows so teams can reproduce A/B setups, ad-driven installs, re-engagement pushes, and search-driven app discovery.
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