Generating Inbound Opportunities from London to Mumbai
summary
Company switches from a legacy CRM to ERPNext and builds a content-driven flywheel using Page Builder and CRM data, turning ~1,000 hand-coded pages into a maintainable site. Outcomes: 80,000 Google impressions (from 23k), organic visits 1,100→2,000, opportunities 40→80, quotations 20→40, sales 10→15. Uses Kanban for opportunity tracking, Google Drive + ERPNext for asset storage, and bespoke item Page Builder when standard ERPNext lacked the feature.
AI-written summary · about
chapters (7)
- 0:00Introduction and company background
- 3:52Switching to ERPNext and sales process
- 7:21Building customer journey with content
- 10:53Integrating sales and marketing
- 13:19Creating the content flywheel
- 15:29Optimizing ERPNext workflow
- 17:16Results and future plans
related talks
03mMoments from Frappeverse India 2025 | Bibin Raphel & Vivek Digambernath
10mSalesforce to Frappe with 25x faster Import
45mMarketing Mastery, Systems & Processes, 10X Sales Process
09mDistribution Management System for Large OEMs
15mHow to contribute to ERPNext
45mReimagine Enterprise Website building with Low Code using Power Pages
18mHow Small Teams Can Connect Content & Technology
20mWay Forward for ecosystem