"Using game theory to close bigger (Drupal) sales"
summary
Game theory applied to sales shows concrete tactics and outcomes: payoff matrices and simple models explain why Charlie Chaplin commanded $670,000 in 1916 (~$11M today), why Southwest’s early‑bird boarding raised revenue, and how burning one card in a bidding pool drives price to near zero. Practical moves include burn a card to create scarcity, make threats credible (brinkmanship or burning bridges), use payoff matrices to spot dominated strategies, change rules to flip Prisoner’s Dilemma outcomes, and design negotiation order (last picker enforces fairness).
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chapters (18)
- 0:00Intro
- 2:20Tourist trap
- 2:56Game theory
- 4:52Business dilemma
- 7:01Dominant strategy
- 9:22Adverse Selection
- 10:48Moral Hazard
- 11:59Prisoners Dilemma
- 14:27Jersey Shore
- 16:09Southwest
- 21:50Battle of the sexes
- 26:18The ultimatum game
- 28:31The Cold War
- 31:07Scarcity
- 33:47Charlie Chaplin
- 36:29Competition
- 38:09Longrun games
- 39:49Conclusion
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