The power of ecosystems: a case study of Africa’s Talking’s developer ecosystem
summary
Africa's Talking presents a concrete case: an API platform that integrated with 30+ telcos to expose SMS, USSD, voice and mobile‑money APIs and signs over 6,000 business users and 40,000+ developers while claiming rapid growth toward ~550,000 devs. The team shifts devrel from events to measurable developer success and economic opportunity, ties Orbit metrics into Airtable with data science to link event attendees to revenue/LTV, and reports early wins in creating multi‑sided marketplace flows.
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chapters (7)
- 0:00Introduction and background
- 7:19Evolution of developer relations
- 11:52Recognizing multi-sided platforms
- 16:07Metrics and measurement in DevRel
- 21:20Digital transformation in Africa
- 23:29Future of DevRel and call to action
- 24:55Q&A session
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