C.A.K.E: An Effective Framework for Identifying Your Community KPIs
summary
Introduces C.A.K.E — four steps: conversations, assess, set one numeric KPI per key stakeholder, and execute — and argues that community teams must define vague terms like “engagement” concretely. Recommends combining Google Analytics, community-platform analytics and CRM data, making analytics allies, and reporting only statistically meaningful metrics (don’t “data puke”). Advises iterating KPIs after testing; warns a single outlier (one member) can falsely show a 200% change if not contextualized.
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chapters (21)
- 0:00Introduction to CAKE framework
- 1:04Understanding KPIs and OKRs
- 2:30Community value and ownership
- 3:36CAKE framework overview
- 4:20Step 1: Conversations with stakeholders
- 6:06Preparing for stakeholder meetings
- 7:07Defining community value with leaders
- 7:49Clarifying vague terms like engagement
- 9:13Step 2: Assessing and clustering ideas
- 10:17Step 3: Setting KPIs and OKRs
- 11:42Focusing on people in community building
- 13:28Step 4: Execution and reporting mindset
- 14:33Tools for measuring community impact
- 15:57Combining community and business data
- 16:39Making friends with data analysts
- 18:02Tips for effective data reporting
- 19:05Avoiding data overload and irrelevance
- 20:29Choosing the right reporting formats
- 21:10Controlling the narrative with reports
- 22:14Iteration and closing the loop
- 22:56Q&A on engagement and data access
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