Voice of the Developer: Build the Platform Your Developers Actually Want
summary
Asana builds a repeatable feedback pipeline called Voice of the Developer that aggregates interviews (≈20 initial in-person), surveys, support tickets and a dev community into an Asana project and a ranked artifact VoD Priorities. The top item, advanced task filtering, leads to a funded design and a new /search endpoint, tested under NDA, shipped, and removes that request from the list. Early mistakes: ranking without API engineers and failing to reframe dev needs as product opportunities.
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chapters (7)
- 0:00Intro
- 3:31Don't assume you know what your developers want.
- 6:12Don't assume developers know your product
- 7:12Don't assume all of your developers are the same
- 11:44Structure and organize your findings so that they're actionable.
- 14:11Offer your stakeholders a seat at the table.
- 15:44Don't make it only about developers & the API -- it's also about your customers & the business
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