Understanding Latinamericans to Design a Local Flavour DeFi Platform
summary
A UX research method called Tropykal User Dive runs iterative field work across El Salvador, Colombia and Argentina and surfaces five concrete needs: convenience beats visible decentralization, dollars are the dominant mental model, saving is a learned habit, loans are scarce and traps are common, and trust is low because scams and weak regulation. A two-level community model (global plus community builders) co-creates a product called TropiGo focused on savings and conscious loans and uses web2 login (no seed phrase) to lower onboarding friction.
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