Positive Framing and Communication for Web3
summary
Argues that negative jargon blocks onboarding and shows specific rewrites and tooling: change non-custodial into self-custodial wallet to convey user ownership, stop calling chains "RPC network" and use network endpoint or plain network, and build a glossary plus documentation informed by support tickets and user interviews. Plans a productized lesson set called Metamask Learn launching end of November; approach is tested by documentation rewrites and support workflows that reduce confusion.
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chapters (9)
- 0:00Intro
- 1:00Presentation
- 4:50Introduction
- 5:35Negative Framing
- 7:05Permissionless
- 10:20RPC Network
- 16:50Branding
- 18:50IPFS Example
- 20:40Summary
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