Cultural Identity in New Zealand's Most Popular App
summary
Trade Me’s iOS app adds Te Reo Māori support by editing the Xcode project’s known regions (initially missing) and by translating and reviewing over a hundred UI strings with language experts, using edited PBX known regions array and localizable.strings + expert review. Android lacks broad Māori locales so a developer added support separately. Rollout is gradual: brand/nav first, in‑app override and gesture ideas next, and GA shows Māori-preference user agents more than doubled after the first release, so the change is working.
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chapters (9)
- 0:00Intro
- 0:35Cultural Identity
- 1:59Language
- 3:56Challenges
- 4:52Language Support
- 6:33Business Case
- 9:34The Future
- 14:12Conclusion
- 15:00QA
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