Jasmine Friedl @ Design Leadership Summit 2018
summary
Argues that self-awareness is the single most important design skill, supported by a study showing 95% of people claim self-awareness but only 10–15% actually are, and defines a practical evaluation method: self plus external assessment. Recommends swapping “why” for “what” to produce actionable insights — the what over why heuristic — and shows that verified self-awareness boosts measurable behaviors: increased curiosity, authenticity, and flexibility in decision making and collaboration.
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chapters (6)
- 0:00Introduction to speaker
- 1:02Defining design skills
- 3:01The importance of self-awareness
- 4:42Measuring self-awareness
- 6:55The what versus why approach
- 9:21Applying self-awareness
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