Representing culture through design
summary
Field research in Sikkim, interviews and monastery studies produce a brand identity: a scalable logo distilled from five red panda facial patches, a hand‑replicated Tibetan calligraphy wordmark recreated by consulting practitioners and simulating ink flow digitally, and a stamped layout inspired by Tangka painting details. The project builds Sikkim Coffee as a cultural product to diversify the economy, foregrounds an red panda mascot (an endangered animal with less than 10,000 remaining), and proves viable—now popular with local youth.
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chapters (4)
- 0:00Loss of character in design
- 3:59Sikkim’s coffee branding
- 13:30Culture saved design
- 14:56Four lessons for better design
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