Bringing modern design to a 400 year old company

on YouTube ↗16m

" summary

Posti (founded 1638) reorients from mail to e‑commerce by treating design as strategic, not cosmetic: a federated design system spans 14 teams, uses Figma, Storybook, zeroheight, Miro, Slack and tracks adoption, contributions and accessibility; success ties to measurable CSAT and a Customer Experience Index; contributions flow from proposals in a Figma file into Slack conversations; the design system reduces design time, enforces cohesion, and scales as component adoption and contribution counts grow.

AI-written summary · about

" chapters (4)

1. 0:00Introduction
2. 2:05Times are changing
3. 8:56Posti Design System
4. 14:51How does it scale?

" related talks

• 18mBuilding a Design System using Figma & Sanity Headless CMSApostolos, Lexa, Stuart · Config 2022
• 14mEmpowering designers: AI, design systems, and qualityGrant Blakeman · Schema by Figma 2025
• 25mMulti-platform design system at Booking.comNicole Saidy, Oleksii Drozdenko · Config 2022
• 23mBuilding an open source design system for the manyAhcène Amrouz, Antoine Puig · Schema by Figma London 2022
• 21mFrom handoffs to upstreamFrederick Andersen · Config 2026
• 19mBehind the system: A showcase of files that inspire usJoel Miller · Schema 2021
• 13mTwo teams One DiorInes Jaibi, Rémi Zed · Config 2022
• 49mMaking Pinterest More Inclusive Through Design SystemsCintia Romero · axe-con 2023