Designing from your soul with Feng Zhu
summary
Design insists on specifics: 27 years of work across fifty games, films like Star Wars and Alita, using Photoshop and sometimes a game controller for demos, not vague process talk. A seven‑person art team creates IP that becomes toys and posters and that model works for studios. A physical school in Singapore runs 15 years and places graduates in AAA titles. Claims: ask the five W’s before the how, AI regurgitates Pinterest, and in one Paris class 90% of students cannot answer those five W’s.
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chapters (18)
- 0:00Introduction
- 0:21Why this talk is different
- 2:28Problem with chasing the ending
- 4:37Focus on the five Ws
- 5:20What inspired me
- 10:16Choosing design over architecture
- 11:18Thinking beyond tools
- 12:44Original ideas for big studios
- 13:47Why I love this industry
- 14:30Who I am today
- 15:53Teaching passion over process
- 16:56Asking the right questions
- 17:38AI versus human creativity
- 19:02Truman Show and creative freedom
- 21:11Breaking rules and exploring
- 22:37Your journey shapes design
- 22:58Experiencing life beyond screen
- 24:00Closing thoughts and Q&A
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