Design for Emotion
summary
Design argues emotion drives choices so the studio mixes data with a painterly process: Sketch + Photoshop workflow, brush-painted textures, layer masks, manual light and shadow rules, and Pinterest moodboards. Builds include an immersive motion header for the Museum of Science and Industry (a submarine scene cut, relit and layered to feel believable) and yearly Cake Festival annual rebrand campaigns that deliberately test mood variants; outcomes show higher recall and stronger adoption than bland flat designs.
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chapters (16)
- 0:00Introduction and background
- 1:49Function versus emotion
- 5:07Evolution of web design trends
- 7:11Choosing the right design tools
- 8:59Design process and discovery phase
- 11:29Emotion in web design
- 12:55Illustration and environment creation
- 14:00Using brushes in design
- 15:47Understanding light and shadows
- 17:36Mood boarding and composition
- 19:04Typography and visual hierarchy
- 20:30Creating immersive visuals
- 22:18Case study Cake Festival
- 24:26Case study Invisible Narratives
- 26:14Beyond data and usability
- 26:56Q&A and closing remarks
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