The Power of Technology in Boosting Digital Tourism & Its Impact on the Economy
summary
Panelists describe concrete tactics: airports deploy a signature fragrance at Mactan International Airport to cue place memory; a museum exhibit uses Deco Tech replicas with a reconstructed Renaissance scent (fig, patchouli, cedarwood, black pepper); a live‑stream platform reports Kumu live streams (90% Filipino users) and turns online fandom into paid offline concerts (Las Vegas show, plans for Dubai) and three creator apps (Penlab, Ube, Takita). Sports events and motorbike rallies draw thousands; cameras and city tech increase safety — all positioned as measurable levers to boost tourist numbers and spending.
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chapters (9)
- 0:00Introduction
- 1:56Technology and safety
- 4:24Sensory experiences
- 10:45Digital platforms
- 14:40Sports and economy
- 18:28Authenticity in social media
- 25:24Philippine tourism in 3 words
- 29:01Promoting Philippines abroad
- 32:51Closing remarks and Q&A session
