NFTs Usability and Utility - Keynote Speech
summary
Overview of concrete NFT use cases, outcomes and tools: music NFTs sell directly to small communities—500 music NFT copies sell out in 10 hours and an independent artist with ~10k Spotify streams reportedly makes ~$200k from a single drop of ~700 editions; branded drops target wallets—Tiffany raises $12M in under 30 minutes with zero marketing; Starbucks pilots loyalty points on-chain; domains minted on Tomi with 25% royalties for life; metaverse VIP fashion show reproduces a real red carpet with gated access; Ethermail enables wallet-based targeting.
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chapters (10)
- 0:00Introduction
- 1:12NFTs as internet foundation
- 2:38Real-world NFT use cases
- 4:47Music NFTs and creators
- 7:56NFTs in metaverse and events
- 9:20Brand NFT applications
- 10:44Decentralized internet with NFT domains
- 11:46NFTs in physical products
- 12:50Wallet data for marketing
- 13:31Call to action and future
