A Style of One: Finding Your Individual Voice
summary
Claims a repeatable formula: style = bag of tricks, themes, philosophy; build it with input processing output — suck in work, analyze why it works, then recombine tricks. Specific techniques named: primary colors with sparing black, no line work/flat fields, negative space, wavy-patterned silhouettes, integrated typography, and overprinting to make third colors. Case studies: blue/red overprint “vibration” for grime posters that scales to festival and band work; side projects (2007→post-2008 recession) convert into paid campaigns for major brands. Practice and repetition, not imitation, is the practical method.
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chapters (8)
- 0:00Introduction and talk overview
- 0:42What is style and why it matters
- 10:16Bag of tricks and themes
- 19:47Personal story behind my style
- 30:57Style du jour and creative careers
- 40:57Three-step method to develop style
- 51:41Case study and first trick
- 57:46Summary and final thoughts
