User Acquisition
summary
Launch day is June 2009 with a daily goal of two new users a day, scaling to ~100k+ monthly active users and ~$150M revenue by 2015, and several million MAU with ~$7.5B run rate by 2025; growth relies on CAC and payback tracked through a full click→register→deposit funnel, with targeted advertising beating viral or BD. Web3 work is a Solana-based crypto casino called Bet Hog that favors founders visible, product-first development, deposit bonuses and a delayed Hulk token airdrop used only after true product-market fit.
AI-written summary · about
chapters (9)
- 0:00Introduction
- 1:04FanDuel’s early user acquisition
- 3:10Pre-product-market fit feedback
- 4:57Scaling acquisition metrics
- 6:43CAC and payback period
- 7:45Programmatic incentives and crypto
- 8:49Bet Hog and crypto casino
- 10:35Trust over marketing in Bet Hog
- 11:39Token airdrops timing
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