No Biz Like Show Biz: Video Recording Your App for Marketing and Instruction
summary
Quick, concrete workflow: write a short script with a tagline and measurable objective, aim for under two minutes for marketing or ~5 minutes for deep demos, rehearse and target one take, record device screens with QuickTime or simulators, capture audio with a directional mic or headset and treat the room (pillows or closet), edit in iMovie/Final Cut to cut errors and add zooms/annotations, export per App Store/YouTube specs. He reports brutal realism — expect multiple pickups (37 pickups in one project).
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chapters (28)
- 0:00Intro
- 1:02What this course is about
- 4:20Most people do this
- 5:46No YouTube all the time
- 6:25Preproduction
- 13:19Documentary Style
- 14:32Rehearsal
- 15:04Production
- 16:56Reverb
- 18:29Headset
- 19:24Screen Capture Software
- 20:14Set the Stage
- 21:59Remove distractions
- 22:16Change to solid background
- 22:44Recording settings
- 23:12Recording tips
- 24:39Recording demo
- 29:15Making mistakes
- 30:35Project names and pickups
- 32:46Postproduction
- 33:01Editing Software
- 33:59Editing Software Overview
- 36:04Mic Setup
- 36:56Workout
- 37:48Publishing Requirements
- 38:26App 3 News
- 39:09Websites
- 39:20Questions
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